The Best Vegan and Cruelty-Free Makeup Brands

  Boho bride with bouquet and cruelty-free vegan beauty products
Vegan and cruelty-free beauty products have completely blown up in recent years, and it’s due to their popularity that we’re much better informed and clued up about what it takes to make a product, and which ones are not so great.

Now, make-up enthusiasts everywhere want to get their hands on good quality vegan beauty products that are also animal friendly.

If you’re new to the world of vegan and cruelty-free beauty, you’re going to need to know the brands you should start with and the best products they have to offer. Here’s my round up of the best vegan, cruelty-free brands.

Charlotte Tilbury

Charlotte Tilbury is a wonderful luxury cruelty-free brand. Their gorgeous formulas are fabulous and suit every skin type and tone. Do note though, that not all of the products are vegan (they sometimes use a pigment called Carmine, but are looking for a synthetic alternative), although I love that they have so many vegan options available! However, they don’t test finished products or ingredients on animals, and neither do their suppliers.

Try Charlotte’s Hot Lips Lipstick in Super Cindy – £24.00

Kat Von D Beauty

I’ve been so happy to find out recently that Kat Von D Cosmetics are vegan and cruelty-free! It’s great to see that such a strong brand, with deep pigments and long-lasting products (not to mention edgy and glamorous!) don’t sacrifice ethics for quality products.

Try Kat Von D Tattoo Liner – £17.00

Too Faced Cosmetics

Too Faced Cosmetics is a popular vegan makeup brand available at Selfridges, ASOS and Debenhams. It does not test on animals and they also do not sell in foreign markets that may require animal testing – usually Mainland China. The products are playful, fun and often have tongue-in-cheek names. You can create so many amazing looks with their products!

Try Too Faced Better Than Sex Mascara – £19.00

Revolution Beauty

This cruelty-free brand provides affordable, wide-ranging products, available in Superdrug or online. Although not all of Makeup Revolution products are considered vegan as some contain beeswax and carmine, they do indicate and label which of their products are vegan in the product description on their website.

Try Revolution Pro Regeneration Palette – Revelation – £8.00

Elf Cosmetics

Another brilliant and affordable cruelty-free and vegan brand is Elf Cosmetics. Here’s what they said: “We are proud to say that we do not test on animals or endorse such practices. We currently support PETA and are partners with PETA in the Caring Consumer Project. All ingredients used in e.l.f. cosmetics are vegan friendly, safe and ingredients are listed on our website as well as on the packaging of our products.”

Try Elf Oil Control Primer Mist – £9.00

Tarte Cosmetics

A brand which has recently become available from across the pond via QVC, Tarte Cosmetics are popular with hundreds of makeup artists and beauty bloggers. Tarte Cosmetics beats the drum that their products are formulated without (deep breath!) parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, gluten, and that they are cruelty-free. This is great, but like Charlotte Tilbury, they sometimes use Carmine – so are not completely vegan.

Try Tarte Shape Tape Hydrating Foundation – £33.00


Finally, we have Morphe – another contender from the US, available from Cult Beauty. Luckily, they have confirmed that they don’t test finished products or ingredients on animals. They also stated that their suppliers don’t test on animals, and no third parties test on animals on their behalf. Its brush sets (which I used on my clients!) include sets that have Natural Bristles and sets that are Synthetic Bristles.

Try Morphe 9 Piece Deluxe Vegan Brush Set – £39.00

I make sure to use cruelty-free and vegan brands on all of my brides, for not only my piece of mind, but yours too. If you’d like to contact me about your special day, click here.

Love, Kerry x

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